Behavioural Biases

Outcome Bias | Know Your Behavioural Biases: Part 12

There’s absolutely nothing wrong with feeling upbeat about your prospects. You might win the lottery. You might get that job that seems like a bit of a stretch. You might get the crisp packet that’s hiding a tenner inside, and as long as you understand that your ‘luck’ is exactly that, no problem.

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Ahead of the Curve

Mental Accounting | Know Your Behavioural Biases: Part 11

Human beings like to sort things – we like to create order, we like to know where things are. We have a built-in need to spot patterns, which is why we like to sort music into genres, pore over the season record of our favourite football team or, for those of us old enough, arrange our CDs and DVDs in alphabetical order.

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Behavioural Biases

Loss Aversion | Know Your Behavioural Biases: Part 10

Our brains are strange. They can take something as predictably consistent and harmonious as numbers and turn them into a matter of subjectivity. The way that information is communicated to us can have significant effects on the conclusions we draw.

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