Behavioural Biases
This summer we saw some amazing performances at Glastonbury, but along with the big names, part of the beauty of a music festival is discovering the bands you’ve never heard of. While ‘The sunk cost fallacy’ might sound like an exciting new musical act, or maybe an album title, it’s actually a really dangerous and potentially very expensive behavioural bias.
VIEWBehavioural Biases
‘You’re only as good as your last performance’… not strictly true. Even if you fluffed whatever you do for a living on your last outing, that’s no reason to use it as a yardstick for your ability. Equally, if you smashed it, but had a run of average performances before that, your latest experience isn’t necessarily the best predictor of future performance.
VIEWAhead of the Curve
There’s a pattern here… if you’ve been following our series on behavioural biases and how to combat them, you’ll know that for the last 15 weeks, we’ve published the latest update regular as clockwork. If you’ve opted to subscribe to emails, then once a week, every week, there’s the next instalment sitting in your inbox.
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