Behavioural Biases

The Final Chapter | Know Your Behavioural Biases

After some time spent Googling the number 17, there’s not much in the way of memorable facts about it. It’s the atomic number of chlorine, the number of sides in a heptadecagon and the number of syllables in a haiku… but otherwise it’s a pretty ordinary number.

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Behavioural Biases

Tracking Error Regret | Know Your Behavioural Biases: Part 17

Over the last few months we’ve looked closely at all the different ways our brains try to help us get through life, but end up stepping on our toes when it comes to investment. The purpose of this series has been to show you that while you can’t avoid these quirks (after all, they’ve developed over millions of years in the human psyche) you can at least be informed and spot them at work.

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Behavioural Biases

Sunk Cost Fallacy | Know Your Behavioural Biases: Part 16

This summer we saw some amazing performances at Glastonbury, but along with the big names, part of the beauty of a music festival is discovering the bands you’ve never heard of. While ‘The sunk cost fallacy’ might sound like an exciting new musical act, or maybe an album title, it’s actually a really dangerous and potentially very expensive behavioural bias.

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